iClear and allClear FAQs

iClear and allClear help advertisers assess non-broadcast advertising against the CAP Code. iClear provides rapid risk screening, while allClear adds expert human review and Clearcast assurance. • iClear assesses scripts, static images, and video, typically within minutes; it uses prepaid credits, is not formal clearance or legal advice, and can be escalated to allClear. • allClear feedback is guaranteed within 3 working days of upload, though further rounds may take up to 3 working days and responsibility for compliance remains with the advertiser.

What content can I assess, and are iClear and allClear only available for non-broadcast advertising?

Users can assess advertising scripts, static images and video content through the platform. Both services are designed to support advertisers assessing advertising assets (outside of the traditional broadcast clearance process) against the CAP code.

Can I move from iClear to allClear?

Yes. If you'd like additional reassurance and protection, you can escalate an iClear assessment to allClear for expert human review.

How much will this cost?

iClear operates on a credit basis. Credits can be purchased on the iClear site and must be pre-paid. The total amount of credits required per asset can vary on factors such as file type & duration. You will be advised of how many credits are required per asset before your account is charged.

We got a complaint. Do we get our money back?

A. No. As with broadcast clearance, we do not guarantee that an advert or campaign will not receive a complaint. allClear provides an expert compliance assessment based on the information available at the time of review, helping advertisers reduce risk and make more informed decisions.

iClear FAQs

Do I need to use iClear before allClear?

No. You can submit directly to allClear at any time.

Who is iClear for, and when should I use it?

iClear is designed for advertisers, agencies, digital publishers and platforms looking to assess online advertising before campaigns go live. When you want a quick assessment of potential compliance risks for an online ad during campaign development.

Is iClear online ad clearance?

No. iClear is an AI-powered pre-screening tool and should be used for risk assessment purposes only. It does not constitute legal advice, regulatory advice or formal clearance. Responsibility for compliance remains entirely with the advertiser, or they can escalate to allClear for a human review and further Clearcast assurance and protection.

When will I receive my iClear assessment?

Typically within minutes.

How is iClear different from other AI tools?

iClear has been developed specifically for assessing advertising against the CAP Code, combining Northell's AI technology with Clearcast's decades of advertising compliance expertise and interpretation of the LHF rules.

allClear FAQs

Who is allClear for when should I use it?

allClear is designed for advertisers, agencies, digital publishers and platforms looking to clear online advertising before campaigns go live. When you need expert guidance and additional reassurance and Clearcast protection before launch of a non-broadcast ad.

Is allClear online ad clearance?

Whilst clearance is not legally required for non-broadcast advertising, allClear provides an expert review of your content against the CAP Code together with a Clearcast clearance decision. It does not constitute legal advice, regulatory advice or formal clearance. Responsibility for compliance remains entirely with the advertiser.

How does allClear protect me?

If this advert does result in an ASA enquiry, you can get in touch with us to aid with compiling your defence to give it the strongest possible support. This does not constitute any legal agreement, and Clearcast do not hold any responsibility for ramifications if an enquiry results in an upheld complaint. Please see the full T&Cs below for more information.

When will I receive my allCLEAR review?

Feedback is guaranteed within 3 working days from point of upload. Feedback does not constitute approval, and further feedback or amendments may be required. Each round of feedback can take up to 3 working days.

Can I send my campaign directly to my usual Clearcast contact?

No. Non-broadcast content should be submitted through the allClear form on our website rather than sent directly to your usual Clearcast contact. This ensures your submission is processed correctly, assigned to the appropriate team and tracked through the allClear workflow.

For allClear T&Cs click here.