---
title: "About CARIA"
url: "https://help.clearcast.co.uk/en/article/about-caria"
language: "en"
last_updated: "2025-05-29T15:52:24.821Z"
---

# About CARIA

### **A central, secure system for booking and managing TV campaigns**

  
**CARIA® is a secure online platform that allows buying agencies to send their campaign approvals to sales houses. Effectively, CARIA® is used to book airtime for ads that have received approval.**  
  
Creative agencies can also use CARIA® to detail the specific copy and rotations to be used with each booking.  
  
Clearcast commissions the CARIA® service on behalf of the TV industry in the UK and Ireland. CARIA® is free for buying and creative agencies to use.  
  
Clearcast also provides the CARIA® Agency link which enables data entered in CARIA® to be downloaded and then transferred to Mediaocean. This saves time previously spent rekeying and reduces the risks of error in data entry. The CARIA® Agency link is a chargeable service; the price will vary according to number of approvals by the buying agency.

#### **What can CARIA® do?**  
 

-   Process media **booking requests and confirmations**, without relying on fax, email or spreadsheets.
-   **Share information** between stakeholders, including agencies, sales and operations teams.
-   Deliver **specific copy instructions** to be used with specific media bookings.
-   **Track changes to campaigns**, making it easier to update and manage edits and updates
-   Transfer data **directly into agency finance and billing systems** like Mediaocean — no manual entry required. This is a chargeable service.

To learn more about CARIA® or get information about training on the system, please contact help at Clearcast on 0207 339 4780 or email [Help@clearcast.co.uk](mailto:help@clearcast.co.uk) 

To sign up for the CARIA® Agency link please contact Danny Turner at Clearcast on **0207 339 4770**.